What is design? A creation, one that must be aesthetically pleasing, functional and satisfies the client's needs. As a designer with different design preferences that fits each mood, I reflect subtle aspects of my personality into different designs, which means my design approach varies from project to project. Sometimes I focus on colors and Arabic typography; other times, I create a sensory experience or controlled circulation. Along with the client requirements, I challenge myself and set different parameters to create something innovative in each project. That’s why my designs have elements of surprise for users and throw them into a rollercoaster of emotions. Simply put, I am not what you call - a unique designer but a creative one.