Noor Rashid Butt
Noori "My light"
My dear mother, my “Noori”. She is the bridge between the two cultures that I grew up in, Pakistani and Qatari. My mother’s blended fashion style has always inspired me, and I see her as the symbol of opulence and extravagant beauty.
Today, I am this bridge that connects the two traditions combining old and new craftsmanship with a modern twist. With the traditional method of block printing, the silhouettes are inspired by kaftans, creating a fusion of Pakistani & Qatari heritage, with each garment telling its own story.
“Noori” is a journey of cultural exploration that embraces the richness of traditions while transforming them into a new contemporary perspective.