Good branding is unforgettable. In today's sea of thousands of brands, it is the single most important link that connects and guides your audience directly to you.
In this course, the students will go through a journey of building and designing a strong visual brand identity and brand experience. This course will teach you the fundamentals of brand design knowledge, from picking the right name to selecting the right colors to designing a strong logo. By the end, information learned in the course could be applied to any personal or professional projects.
Week 1 C01 - Introduction to the course topic. By the end of the session once the lecture is covered students will be given the assignment to study a local existing brand.
Week 2 C02 - Students will present their assignment findings with the rest of the class. After the presentations and open discussions, the students will be asked to define their brand for the next home assignment.
Week 3 C03 - Students will share their ideas, create their brand mood boards, and start working on initial logo sketches.
Week 4 C04 - Students will share their initial sketches and get feedback. The rest of the class time will be spent on refining those sketches.
Week 5 C05 - Second feedback session for refined logos. Choosing colors for the brand.
Week 6 C06 - Working with typography and selecting the typefaces for the brand.
Week 7 C07 - Final feedback session and making a brand guidebook.
Week 8 C08 - Presenting the final outcomes.
Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.
Please do not purchase materials until VCUQatar has sent final course confirmation.
On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.
Most of the materials are available from any art supply shop, for example:
Abdul Rahman is a multidisciplinary designer and a materials specialist. He has received his BFA degree in Graphic Design from Virginia Commonwealth University in Qatar.
Working as the Assistant Curator for VCUArts Qatar Materials Library, the central thread of his practice is centered around the investigation of interactive-design approach, through an amalgam of creative directions/methods/processes interweaving the analogue with the digital to inform new possibilities. In his work, Abdul research emerges from material experimentation through various concepts; collaboration and inquiries to better understand the potential of materiality, as a catalyst for creativity and innovation in the context of Design. Framed within the spectrum of material mechanics, he examines there properties, explore possibilities and push boundaries of existing materials through experimentation, fabrication and interdisciplinary collaborations. Overtime many of his projects have explored notion of merging materials with emerging technologies revealing new perspectives that inform new; or imagined possibilities.