Sonia established A|G interior design consultants in Al-Khobar, Saudi Arabia. Her firm handles high profile projects that include hotels, corporate offices, Embassies and ambassador residences for the Saudi Ministry of Foreign Affairs.
During the conference Sonia will discuss the reinterpretation of regional cultural heritage into a contemporary context. Her presentation will illustrate the importance of analyzing and understanding the ingredients that influence this region in the hopes of developing relevant conceptual design studies for each individual project.
"Culture, tradition and religion are vital ingredients in the make up of the region. They govern everyday life. These vital ingredients have been neglected and over looked in the transformation to modernization where design solutions are alien to their environment." noted Sonia.
Sonia Ashour received her Bachelor of Arts degree in Interior Architecture in 1991, from King Faisal University in Dammam, Saudi Arabia, and a Masters of Fine Arts degree in International Hospitality design in 1994, from Virginia Commonwealth University in Richmond, Virginia. After establishing herself in the U.S. and U.K she returned to Saudi Arabia in 2000. She Co-founded the Department of Interior Design at Dar Al-Hekma private college, in Jeddah, Saudi Arabia and lectured in Foundation of color, Graphics and Drawing.
Tasmeem Doha 2008 open to the public, will include 13 international designers, breakout sessions, design exhibitions and panel discussions. Participants will include practitioners, design professors and students from academic institutions and facilities throughout the world.
The goal of Tasmeem Doha is to engage scholars, students, practitioners and community members in conversations on design. The students, staff and faculty at VCUQatar are looking forward to the fifth year of this annual conference and the international group of designers and professionals who will gather at the university to discuss design and its role in the future.