Social Media Design & Branding: Create, Capture, Connect

About this class

This course explores how to design, build, and manage a strong visual identity on social media. Participants will learn the essentials of branding, graphic design, photography, and video content and how these elements work together to create a consistent and engaging online presence. Through hands-on projects, participants will design their own social media brand from concept to final showcase. Ideal for creatives, entrepreneurs, and anyone who wants to turn ideas into impactful visual storytelling.

Class Outline

Session 1 – Introduction to Social Media Design

• Learn how visuals shape brand perception and engagement.
• Activity: Analyze popular accounts and define your own theme and visual goals.

Class 2 – Building Your Brand Identity

• Explore color, typography, logo use, and overall visual style.
• Activity: Create your mood board and basic brand guide.

Class 3 – Photography for Social Media

• Understand lighting, composition, and photo storytelling.
• Activity:Take and edit photos that fit your brand’s visual tone.

Class 4 – Videography and Reels

• Learn filming basics, framing, and editing short videos for impact.
• Activity: Film and edit one short social video or reel.

Class 5 – Designing and Planning Your Feed

• Combine visuals, captions, and layout for a consistent feed.
• Activity: Design a 9-post grid and plan a week of content.

Class 6 – Final Showcase

• Present your complete social media brand — visuals, posts, and strategy.
• Activity: Class presentation and feedback session.

Materials needed

Please note: VCUarts Qatar reserves the right to cancel any class that does not meet the minimum enrollment requirement. Any fees already paid will be refunded.

Please refrain from purchasing materials until you receive final course confirmation from VCUarts Qatar.

Materials:

• Laptop or tablet with internet access (If you need a laptop or iPad, please inform our team and we can provide one for you.)
• Design software or apps (Canva, Adobe Photoshop, or Illustrator — free or trial versions are acceptable)
• Smartphone with a camera for photography and video exercises
• Notebook or sketchbook for brainstorming and note-taking
• USB drive or access to cloud storage for saving project files
• Optional: Ring light or small tripod for photo/video practice

Schedule

Start: Mon, 6 Apr, 2026
End: Mon, 11 May, 2026
Lessons: 6
Days: Mondays
Time: 5:00 PM – 8:00 PM
Location: VCUarts Qatar Campus
Cost: QAR 950

Instructors

Ayman Alban

Ayman Alban is a versatile artist, graphic designer, and marketing expert. With his own thriving art business, he excels in transforming ideas into visually captivating works across various mediums. Ayman also helps businesses enhance their brand identity and create engaging marketing materials. Combining his artistic talent with a profound understanding of digital marketing, Ayman assists businesses in leveraging social media platforms to expand their online presence. Ayman’s educational background in arts, design, and digital marketing provides a strong foundation for his work, allowing him to merge aesthetics with effective brand communication.