Films That Move You – The Art of Creating Stories with Impact

This masterclass explores how film can be a catalyst for empathy, awareness, and social change, with a special focus on inclusive storytelling and the role of women in the industry.

In “Films That Move You,” filmmakers Jamillah van der Hulst and Conrad Alleblas of JaJa Film Productions guide participants through the creative and practical journey of making socially impactful films.

The session includes:

• An introduction to their work and the role of women within their company, and their filmmaking approach
• The creative process: script development, shaping storylines, working with sound and visuals
• The production process: planning, budgeting, pitching, and distribution
• Two compelling case studies
• Concludes with a Q&A session, inviting engagement and reflection

Speaker bios

Jamillah van der Hulst

Graduated in marketing from the Amsterdam University of Applied Sciences, Jamillah began her career in communications for international NGOs. In 2012, she founded JaJa Film Productions and transitioned into filmmaking, later discovering a passion for directing. Her first full-length documentary, Fighting for Life (2018), won the Peace and Sport Documentary Prize at the SPORTEL Awards in Monaco. Jamillah’s work focuses on inspiring stories of individuals striving to make a meaningful impact.

Conrad Alleblas

Before co-founding JaJa Film Productions in 2012, Conrad built a career in elite sports (speed skating and cycling) and later transitioned into sports and interim management. As a producer and cameraman, he combines strong organisational and fundraising skills with a powerful visual style. He is involved in all stages of production and aims to deliver meaningful, impactful storytelling.