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Selma Fejzullaj
Secret of Script: Exploring the Visual Potential of Arabic Letterforms
Graphic design
In our daily lives, letters serve as building blocks for written communication. But what if these same letters transcended mere language, becoming the communication itself? Secret of Script is a speculative project that transcends the written word, exploring the visual potential of Arabic letterforms. Inspired by the tradition of Hurufism, which unveils esoteric and symbolic meanings of the Arabic alphabet, the project culminates in a series of illustrations and an animation piece that explore the zoomorphic and anthropomorphic transformations of letters into flowers, birds, and humans. The project illuminates the mystical dimensions of the Arabic script, inviting the viewer to experience the hidden layers it embodies.