Branding You and Your Business: Transforming Passion into Impact

About this course

Do you have a passion or talent you love and want to turn it into a brand or business? This dynamic 4-week course is designed to help you discover your unique strengths, develop a compelling brand, and bring your ideas to life. Whether you’re an aspiring entrepreneur, a creative professional, or simply exploring new opportunities, you’ll gain valuable tools, hands-on strategies, and the confidence to take your vision to the next level.

Who is this course for?

This course is open to professionals 18+ who are eager to explore personal growth, branding, and business development. Whether you are starting fresh, pivoting careers, or enhancing an existing business, you will gain valuable insights and actionable strategies.

Why is this course right for you.

• Discover Your Potential: This course is perfect for those who want to explore their interests and passion to transform them into something impactful.
• Learn Hands-on Strategies: Learn real-world skills that can be applied immediately to personal or professional projects.
• Inclusive and Engaging Environment: With participants from diverse backgrounds, you will gain fresh perspectives and build valuable connections.
• Step Towards Success : By the end of this course, you will walk away with a personalized branding blueprint, actionable next steps, and the confidence to launch and grow your brand or business.

Class Outline

• Week 1 : Discover & Define Your Brand Identity: Before building a brand or business, it’s important to understand yourself. In this first week, you will explore your passions, strengths, and values to uncover what truly drives you. By the end of the week, you will have a clear vision and a personal mission statement that aligns with your goals.
  • Identify personal interest values and strengths
  • Explore the concept of personal branding and its importance
  • Develop a personal mission statement
  • Engage in self-discovery exercises to align passions with potential business ideas.

• Week 2 : Building the Foundation: Now that you have clarity on your passions, it’s time to lay the groundwork for your business or personal brand. This week focuses on defining your business idea, identifying your target audience, and creating a strong brand foundation with essential elements like a name, logo, and unique value proposition.
  • Define a business idea based on personal strengths and market needs.
  • Learn branding essentials: name, logo, and identity
  • Identify target audiences and unique value propositions
  • Develop a one-page business overview.

• Week 3: Strategic Branding & Essential Tools: A great brand needs a strong strategy. In this week, you will learn how to craft a compelling brand story, create a marketing strategy, and leverage key tools that will help streamline branding and business management.
  • Craft a compelling brand story and marketing strategy
  • Explore key tools and software for branding, management and marketing.
  • Hands-on practice with digital tools
  • Develop basic workflow to organize and grow the business.

• Week 4: Presenting with Confidence & Next Steps: This final week focuses on presenting your ideas, receiving valuable feedback, and refining your approach. You will also gain insights into networking, pitching, and taking the next steps to successfully launch your brand or business.
  • Present branding and business ideas in a structured format
  • Receive constructive feedback from peers and the instructor
  • Practice networking and pitching in different settings
  • Final reflections and next steps for launching a brand or business.

Schedule

Start: Sun, 13 Apr, 2025
End: Wed, 7 May, 2025
Lessons: 8
Days: Sundays & Wednesdays
Time: 6-9pm
Cost: 2500 QAR

Instructors