Generative AI for Creative Content: Art, Innovation & Design in the DigitalAge

About this class

This course is a collaboration between VCUarts Qatar and BlackRook Academy. This hands-on, visually rich course explores how Generative AI is reshaping the world of content creation and design. Designed for creative professionals and curious learners alike, the programme offers a practical introduction to AI tools such as Adobe Firefly, Adobe Express, and ChatGPT, empowering participants to design, prototype, and create compelling visuals and narratives using natural language prompts. Participants will gain a working understanding of how AI can accelerate workflows, unlock creative potential, and be used ethically in modern digital environments.

Class Outline

Module 1: Introduction to Generative AI for Creatives

• What is Generative AI and how does it work?
• Creativity redefined: the new role of the artist/designer
• Real-world applications in design, marketing, branding, and storytelling
• Exploring the power of prompt-based creation

Module 2: Adobe Firefly for Visual Design

• Natural language to image: generating high-quality assets
• Text effects, generative fill, colour variation, and design templates
• Styling, mood boards, and brand visual identity
• Quick wins for creative prototyping

Module 3: Adobe Express & AI-Powered Design Workflows

• Integrating AI-generated assets into real-world design projects
• Creating marketing and social media assets using templates + AI
• Generating animations, video thumbnails, and poster designs
• Using Adobe Express for branding mock-ups and layouts

Module 4: Creative Writing & Storytelling with AI

• Using ChatGPT and Claude for content generation and editing
• Developing visual storyboards, scripts, and copy for campaigns
• Reimagining narratives with multimodal tools
• Collaborative creativity: AI as your creative partner

Module 5: Responsible AI Use & Ethics in Creative Work

• Copyright, image integrity, and content credentials
• AI hallucinations, misinformation, and visual deepfakes
• Digital ownership and creator attribution
• Sustainability and creative responsibility in digital design

Module 6: Final Project & Showcase

• Participants develop a personal or brand-based AI project
• Project examples: a visual campaign, narrative storyboard, brand pack, or digital gallery
• Peer sharing and reflective creative review

Class Schedule

Cohort 1 : Each Module is 2 sessions, starting on Monday Oct 6, and goes on every Monday and Tuesday until Nov 11. This course is delivered online through Zoom. Below is the full schedule:

• Monday, Oct 6 / Tuesday, Oct 7
• Monday, Oct 13 / Tuesday, Oct 14
• Monday, Oct 20 / Tuesday, Oct 21
• Monday, Oct 27 / Tuesday, Oct 28
• Monday, Nov 3 / Tuesday, Nov 4
• Monday, Nov 10 / Tuesday, Nov 11

Cohort 2 : Each Module is 2 sessions, starting on Wednesday Oct 15, and goes on every Sunday and Wednesday until Nov 23. This course is delivered online through Zoom. Below is the full schedule:

• Wednesday Oct 15
• Sunday Oct 19 / Wednesday Oct 22 
• Sunday Oct 26/ Wednesday Oct 29 
• Sunday Nov 2 / Wednesday Nov 5 
• Sunday Nov 9 / Wednesday Nov 12
• Sunday Nov 16/ Wednesday Nov 19
• Sunday Nov 23

Learning Outcomes

By the end of the course, participants will:

• Understand the creative potential and limitations of Generative AI
• Use tools like Adobe Firefly and ChatGPT to generate and enhance content
• Design brand-aligned visuals, written content, and multimedia assets
• Apply ethical and responsible practices in AI-driven creativity
• Complete a personal creative project using Generative AI tools

Materials needed

Please note: VCUQatar reserves the right to cancel classes if minimum enrollment is not met. Any fees already paid will be fully refunded.

We kindly ask that you do not purchase materials, equipment, or subscribe to any software until you have received final course confirmation from VCUQatar.

What do you need for this class?

• CHATGPT subscription,

On occasions, there may be some more materials to be bought and brought in if and when advised

Schedule

• Start: C1 : Mon, 6 Oct, 2025
• Start : C2: Wed, 15 Oct, 2025
• End: C1: Tues, 11 Nov, 2025
• End: C2: Sun. 23 Nov, 2025
• Lessons: 12
• Days: C1: Mondays & Tuesdays
• Days: C2: Sundays & Wednesdays
• Time: 5:30-7:30 pm Doha Time
• Location: Online
• Cost: QAR 2,000

Collaborators

BlackRook Academy is a dynamic training provider specializing in digital skills and employability coaching, with a particular focus on social media content creation. Launched in early 2023, their bootcamps—delivered in partnership with City of Wolverhampton College and funded by the West Midlands Combined Authority—offer immersive training in Walsall, Birmingham, and Wolverhampton. 

This course will be delivered by Emily, BlackRook Academy’s Head of Quality and Curriculum. Specialising in new media practices and digital literacy, Emily leads on the development of curriculum that connects hands-on technical skills with a deep understanding of the cultural and ethical implications of new media. She brings an innovative, practice-led teaching style to every session, combining her academic expertise with real-world creative projects to ensure learners gain both conceptual insight and practical skills they can apply immediately.