Congratulations to VCUarts Qatar alumna Bouthayna Al Muftah who has designed the Official Poster for FIFA World Cup Qatar 2022.
For the first time, a series of posters, eight in total, has been developed for the tournament – and all were designed by Bouthayna.
Bouthayna’s main poster depicts the traditional headwear worn by Qatari men being thrown in the air – something which symbolizes celebration and football fandom across the Arab world. She has also produced seven supporting posters that showcase the country’s passion for both football and family.
“My main inspiration was the concept of collective memory,” said Bouthayna. “Most of my work focuses on past experiences, memories, tying them to the present and archiving them in a contemporary manner. I wanted the posters to follow this theme and tell the story of Qatar’s football culture.”
She continued: “I wanted each poster to show celebration and football fandom in Qatar. The main poster depicts the ‘gutra’ and ‘egal’ [traditional headwear] being waved in the air in a celebratory manner – which is something fans do here when a goal is scored.”
“Art and sport have a very solid relationship,” she told the Supreme Committee for Delivery & Legacy in a website feature ahead of the unveiling of the posters at Hamad International Airport on Wednesday, June 15, 2022. “Art in all its forms is integrated in different parts of sport, be it through music, chants, trends and costumes. The movement of athletes is another form of art – and this is something I also tried to reflect in the posters.”
Read more about Bouthayna’s amazing work by clicking on this link https://www.qatar2022.qa/en/news/i-wanted-each-poster-to-show-celebration-and-football-fandom-in-qatar
Video courtesy of the Supreme Committee for Delivery & Legacy.
Photographs courtesy of the Supreme Committee for Delivery & Legacy