Social Media Strategy for Fashion Brands

Vcuq Paradox Fashion Show 24

About this class

The “Social Media Strategy for Fashion Brands” course focuses on social media development and was created in response to the growing local entrepreneurial market. This eight-week course aims to provide participants with the basics in social media marketing from a fashion brand perspective.

Social media marketing provides companies with a way to reach new customers and engage with existing customers. In this course, participants will learn about the fundamentals of social media marketing in the context of the fashion industry and how to execute social media campaigns, covering how to build online presence, optimizing social channels for SEO, work with influencers, analyze social media data and network online

This course will teach you the basics of social media marketing in a fashion context, using current brand and magazine case studies to enable you to master Instagram Live, Instagram Stories and everything in between, with the expertise of a social media editor.

Learning Objectives

By the end of the course you will be able to;

  • Use a range of social media marketing skills.
  • Build your personal or business brand online.
  • Execute winning social media campaigns.
  • Boost your own online presence.
  • Optimise your social channels for SEO.
  • Work with influencers and network online.
  • Analyse social media data.

Who is this course meant for?

This course is for fashion creatives, designers or marketers who want to boost their business digital presence. You should come with a basic understanding of Instagram, Facebook, Pinterest, Tiktok and YouTube. Ideally you will have already set up accounts across these five platforms.

Topics covered on the course:

  • Compile a social media strategy
  • Execute successful paid campaigns and measure your success using analytics
  • Master social storytelling and create engaging content and viral videos
  • Supercharge your online profile
  • Get to grips with SEO and network in the digital world like a pro
  • Discover how bloggers, publications and brands use affiliate marketing to monetise their social presence and generate sales.
  • Paid social media marketing
  • SEO
  • Reporting
  • Influencer and affiliate marketing
  • Digital networking
  • Online brand-building.

Delivery Format
Lectures, classroom exercises, case studies, discussions and homework research assignments.

Class Outline

Course Structure
Week 1 : Introduction, brand identity, brand voice, target audience
Week 2 : Online community, social media platforms
Week 3 : Psychology of sharing, online storytelling, content marketing
Week 4 : Hashtags, editorial calendar, influencer marketing
Week 5 : Ugc, messenger marketing, digital events and live mode
Week 6 : SEO and social, trends, analytics
Week 7 : Creating a campaign for your brand- strategy, content, expected outcomes

Week 8 Reviewing your progress with your social media accounts over the 8 weeks and analysing it.

Digital Badging

Participants who register for this course will earn a digital badge upon successful completion of all coursework, provided they maintain a minimum attendance of 70%.

Materials needed

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy for this class

Please bring with you to the session:

  • Mobile phone & laptop
  • Camera (optional)
  • Notebook and pen

Schedule

Start: Tue, Oct 29, 2024
End: Tue, Dec 17, 2024
Lessons: 8
Days: Tuesdays
Time: 5:00 – 7:30 pm
Location: VCUarts Qatar
Cost: 2800 QAR

A free online session will be offered on Oct 21 from 6-7pm as a brief of what the full course will cover.

Instructors

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Sonali Raman

Sonali’s journey into fashion started even before she hit double digits, designing miniature apparel for her collection of Barbies. By her late teens, she was creating full-sized apparel
using her mother’s pedal sewing machine. She inherited her love for natural fabrics from her grandfather, who always wore khadi, and her mother, who wore natural cottons and lush silks
all her life. Her passion for all things traditional is inherited from her parents, who had a fine sense of aesthetics.

With a degree in Fine Arts and a post-graduation in Fashion from NIFT, India, Sonali began her career with a fashion-buying house in India representing European retail brands, sourcing textiles,
developing sample lines, and finding the right sources to manufacture them. She continued to follow her passion to design and launch limited collections during this time.
After working for 20 years in India, she moved to Doha, State of Qatar, where she worked as a Retail Buyer, buying worldwide from several brands spanning women’s wear, menswear, kids’
wear, and home décor for stores in Doha.

Simultaneously she served as a Fashion Consultant on several prestigious design projects related to fashion and garments, like the Qatar Armed Forces Military Uniforms Project. She has also
covered fashion trends for magazines like Glam and Woman Today, published in Doha. Sonali launched her own fashion brand in November 2014. Her love for natural fabrics and the desire to sustain dying crafts and textile traditions of India became the cornerstone of her brand.

Sonali is Faculty in the Fashion Department of VCUarts, Qatar, teaching Fashion &. Merchandising to undergraduate students since 2009.