Free Taster Session for Social Media Strategy for Fashion Brands

Somaia showing her project to exhibition visitors

About This Class

The “Social Media Strategy for Fashion Brands” course focuses on social media development and was created in response to the growing local entrepreneurial market. This brief online session is an introduction to the eight-week course that will be taking place on Oct 29 – Dec 17, 2024. The session aims to provide participants with the a basic understanding of what the full course will portray and answer any questions that participants may have about the outline, the course work etc.

For more information about the full course please go to the information page here.

Who is this course meant for?

This course is for Fashion entrepreneurs, Fashion brand managers, Social media marketers in the fashion industry, Fashion designers, Marketing professionals looking to specialize in fashion, Content creators in the fashion space, Fashion students, Boutique owners , Influencers working in the fashion industry and Anyone interested in building a fashion brand’s online presence through social media.

Materials needed

Items to buy for this class

No material is needed for this session.

Schedule

Start: Mon, Oct 21, 2024
End: Mon, Ocr 21, 2024
Lessons: 16
Days: Monday
Time: 6-7pm
Location: Online
Cost: FREE

Instructors

Sonali Raman

Sonali’s journey into fashion started even before she hit double digits, designing miniature apparel for her collection of Barbies. By her late teens, she was creating full-sized apparel
using her mother’s pedal sewing machine. She inherited her love for natural fabrics from her grandfather, who always wore khadi, and her mother, who wore natural cottons and lush silks
all her life. Her passion for all things traditional is inherited from her parents, who had a fine sense of aesthetics.

With a degree in Fine Arts and a post-graduation in Fashion from NIFT, India, Sonali began her career with a fashion-buying house in India representing European retail brands, sourcing textiles,
developing sample lines, and finding the right sources to manufacture them. She continued to follow her passion to design and launch limited collections during this time.
After working for 20 years in India, she moved to Doha, State of Qatar, where she worked as a Retail Buyer, buying worldwide from several brands spanning women’s wear, menswear, kids’
wear, and home décor for stores in Doha.

Simultaneously she served as a Fashion Consultant on several prestigious design projects related to fashion and garments, like the Qatar Armed Forces Military Uniforms Project. She has also
covered fashion trends for magazines like Glam and Woman Today, published in Doha. Sonali launched her own fashion brand in November 2014. Her love for natural fabrics and the desire to sustain dying crafts and textile traditions of India became the cornerstone of her brand.

Sonali is Faculty in the Fashion Department of VCUarts, Qatar, teaching Fashion &. Merchandising to undergraduate students since 2009.