Introduction to Branding and Design Theory – (Taster/Online)

About this class

Join us for an exclusive one-hour teaser of our comprehensive course, “Introduction to Branding and Design Theory” – takes place from Sep 30 – Nov 25, 2025. This teaser will introduce you to the core concepts of branding and design, providing a glimpse into how strategic design choices can shape and enhance brand perception. Whether you’re a budding designer, a marketing professional, or an entrepreneur, this teaser will offer valuable insights into creating cohesive and impactful visual identities. Through engaging discussions and practical demonstrations, you’ll experience firsthand the transformative power of design in branding.

Class Outline

1-Hour Class Outline

Welcome and Introduction (10 minutes)

• Brief overview of the course and its objectives
• Introduction to the instructor and their background in branding and design
• Outline of what will be covered in the teaser

Segment 1: Understanding the Basics of Branding and Design (15 minutes)

• Definition and importance of branding and design
• The symbiotic relationship between branding and design
• Real-world examples of successful brand and design integration

Segment 2: The Power of Color in Branding (10 minutes)

• Introduction to color theory and its psychological impact
• How color palettes can influence brand recognition
• Case studies of effective use of color in branding

Segment 3: Typography and Brand Communication (10 minutes)

• The role of typography in conveying brand voice and personality
• Examples of strategic typography choices
• Interactive exercise: Choosing the right font for a brand message

Segment 4: Visual Storytelling in Brand Narratives (15 minutes)

• The art of storytelling through design
• How visual elements can create compelling brand narratives
• Practical exercise: Developing a simple visual story for a brand

Q&A and Closing Remarks (10 minutes)

• Open floor for participants to ask questions
• Recap of key points covered in the teaser
• Invitation to join the full course for a deeper dive into branding and design

Materials needed

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy/have for this class

Participants are required to buy their own materials beforehand and to bring them to every class.

Occasionally, additional materials may need to be purchased and brought in as directed by the instructor.

• Pens
• Notebook

Where to buy your materials

Most of the materials are available from any art supply shop, for example:

• Cass Art (Fire station)
• Jarir Bookstore: on Rayyan Road or Salwa Road
• Color Note: on Al Nasser Street
• Ibn Al Qayyim: at Markhiya Roundabout
• Al Rawnaq

Schedule

Start: Mon, 9 Sep, 2024
End: Mon, 9 Sep, 2024
Lessons: 1
Days: Monday
Time: 6:00 – 7:00 PM
Location: Online
Cost: Free

Instructors