BFA+ MFA Thesis 2024

Natasha Fernandes

Store-away

Graphic design

“Store-away” highlights the disappearing visual heritage of early expatriates in Qatar’s diasporic communities. Focused on early Qatari-expat storefront signage, the project addresses the notable absence of the portrayal of these communities within Qatar’s historical narrative.

Employing an archival approach, “Store-away” captures storefront visuals often perceived as rudimentary or amateur before succumbing to the pressures of rapid urbanization and modernization. The outcome will consist of a series of publications that present visual analysis and documentation.

This project not only preserves the cultural heritage of expatriates but also commemorates their invaluable contributions. More importantly, it celebrates the design elements that once nurtured a sense of identity and belonging to a foreign land.

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