Introduction to Branding and Design Theory

About this class

This course offers a comprehensive exploration of the interconnected disciplines of branding and design. Students will develop a solid understanding of design’s role in shaping a brand’s visual identity, website design, perception, and market presence

Class Outline

Class 1: Introduction to Branding

• Getting started
• What is branding?
• Brand concept in the business landscape
• Class activity 1: Case analysis of various brands

Class 2: Visual Identity

• Brand visual identity
• Logo
• Typography
• Color palette
• Visual elements
• Project 1: Create a visual identity for a business

Class 3: Brand Strategy

• Develop a strategic approach
• Define brand vision
• Brand mission
• Brand values
• Brand positioning
• Class activity 2: Analyzing various brand strategies

Class 4: Brand Messaging (online class)

• Craft brand messages
• Create a brand voice
• Class activity 3: Apply brand messaging for a business

Class 5: Brand Architecture

• Brand architecture models
• Sub-brands
• Line extensions
• Monolithic
• Project 2: Create a sub-brand and line extension for a business

Class 6: Brand Storytelling

• Narration techniques
• Brand stories
• Connecting with the audience on an emotional level
• Project 3: Create a story for an existing business

Class 7: Brand Experience

• Designing the overall brand experience
• Designing physical spaces
• Packaging
• Digital interfaces
• Project 4: Design a brand experience for a business

Class 8: Brand Crisis Management

• Types of brand crises
• Different ways to handle brand crises
• Brand reputation
• Class activity 4: Handling a brand crisis for an existing business through design

Class 9: Web Design

• Designing a website
• The golden triangle in website design
• Design principles in websites
• Site layout
• Project 5: Design a brand’s website

Materials needed

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy for this class

• Personal laptop or tablet
• Notebook and pen or pencil

On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.

Where to buy your materials

Most of the materials are available from any art supply shop, for example:

• Cass Art (Fire station): Community Classes students get a 15% discount upon presenting the registration ticket
• Jarir Bookstore: on Rayyan Road or Salwa Road
• Color Note: on Al Nasser Street
• Ibn Al Qayyim: at Markhiya Roundabout
• Al Rawnaq

Schedule

Due to the Asian Cup schedule, some classes might be impacted. Please note that the class taking place on Saturday Feb 3, 2024 will be held online at the same time instead of in-person. A link will be send to the participants closer to the date.

Please contact CCE office if you have any questions.

Start: Sat, 13 Jan, 2024
End: Sat, 9 Mar, 2024
Lessons: 9
Days: Saturdays
Time: 12:00 pm – 2:00 pm
Location: VCUarts Qatar campus
Cost: QAR 950

Instructors