Introduction to Branding & Design Theory

About this class

This course explores the symbiotic relationship between branding and design, delving into the fundamental principles that underpin effective visual communication. Students will gain insights into how design shapes brand perception and learn to create cohesive visual identities. From the strategic use of color and typography to the art of storytelling through design, participants will develop skills that align design choices with brand objectives. Practical exercises and case studies will reinforce the integration of design theory into the broader context of brand development and promotion.

Class Outline

Class 1: Intro to branding and design theory

Class 2: Color psychology and brand image

Class 3: Logo Design and brand equity 

Class 4: Logo animation and brand experience 

Class 5: Brand Architecture 

Class 6: Typography Theory and brand communication

Class 7: Visual Storytelling and brand storytelling 

Class 8: Design Promotion and Brand awareness

Course objectives:

• Understand the interconnected nature of branding and design.
• Apply color theory principles to construct cohesive color palettes for brand recognition.
• Create effective logo designs that align with brand values and mission.
• Incorporate animation into branding to enhance dynamic brand expression.
• Communicate brand voice and personality through strategic typography choices.
• Utilize design elements for compelling visual storytelling in the context of brand narratives.
• Apply theoretical aspects of poster and advertisement design to promote brands effectively.
• Develop a comprehensive visual identity that reflects and strengthens brand consistency.
• Evaluate and present design choices in the final project to ensure brand cohesion and impact.

Materials needed

Please note: VCUQatar reserves the right to cancel classes for which not enough participants are registered. Already paid fees will be refunded.

Please do not purchase materials until VCUQatar has sent final course confirmation.

Items to buy for this class

• Personal laptop or tablet
• Notebook and pen or pencil

On occasions, there may be some more materials to be bought and brought in if and when advised by the instructor.

Where to buy your materials

Most of the materials are available from any art supply shop, for example:

• Cass Art (Fire station): Community Classes students get a 15% discount upon presenting the registration ticket
• Jarir Bookstore: on Rayyan Road or Salwa Road
• Color Note: on Al Nasser Street
• Ibn Al Qayyim: at Markhiya Roundabout
• Al Rawnaq

Schedule

Start: Mon, 28 Oct, 2024
End: Mon, 16 Dec, 2024
Lessons: 8
Days: Mondays
Time: 6:00- 8:00 pm
Location: VCUarts Qatar campus
Cost: QAR 950

Instructors